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TikTok is introducing a updated setting that enables them to reduce the volume of artificial intelligence-produced media appearing in their streams. This move comes as the company disclosed that it now features more than 1 billion AI-generated clips.

Pilot Phase and Launch

The new functionality is being tested over the following weeks before a widespread launch. This development coincides with a increase in content created by AI, fueled by recent AI video creators.

AI Proliferation Online

It has been noted that nearly one in 10 of the most rapidly expanding channels on another major platform exclusively feature content made by AI. A considerable share of this content is considered low-quality AI content, a phrase for substandard, factory-style content that is typically absurd or dreamlike.

“We know from our community that numerous viewers appreciate content created using AI tools, including computer-generated images to science explainers, and we intend to provide users the ability to increase or decrease of that, based on their own likes,” commented a spokesperson.

Scale of AI Content

The service disclosed that there are now 1.3 billion videos on its network tagged as artificially created. Overall, more than 100 million media items are submitted to the service daily, making AI content a minor part of its overall inventory.

User Control Features

Members will be in a position to decrease or raise the level of AI content they see by opening the topic control setting in the application and choosing the AI content topic. Additional categories that can already be controlled under the setting encompass politics, style, aesthetics, and dance.

Platform Guidelines

Its policies mandate creators to identify convincing AI-generated content, and it forbids malicious fake videos of public figures or emergencies. Any believable AI-generated clip that is not labeled can be deleted under its user guidelines.

In addition, the app will henceforth apply an “AI-made” tag to content produced via its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This action is intended to help prevent users from seeking to circumvent the disclosure requirement.

Responsible AI Funding

The company is furthermore introducing a $2m AI literacy fund for professionals and organizations to create learning resources about responsible artificial intelligence. This program will assist non-profit groups specializing in educating computer science.

Content Safety Approach

The platform has justified its content review process, following controversy over proposals to make redundant a large number of safety staff in the UK. The company is expected to cut hundreds of positions in its content moderation team in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by machine-led review.

A company official stated that people-led review would remain essential, but automated tools can safeguard staff by removing the most harmful content ahead of it is viewed by people. The platform announced a significant reduction in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.

We believe it is crucial to integrate people and machines to ensure user safety,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a significant AI assistance is proving valuable process content quickly.”